Coaching with Krista

From Our Call

What changed this week

Jacob terminated you Friday. The exit isn't a future date anymore — it's this week. The good news: you were already prepping. Five clients booked for the month, suite negotiated, Max's stepdad on the entity, Aaron in your living room sorting hair. You're not starting from zero — you're a couple of dominoes from being live.

This week
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What We Decided

Getting fired is actually a tailwind for the no-contact clause.Pennsylvania courts are more reluctant to enforce restrictive covenants against employees who got let go vs. ones who quit. That stacks on top of the Socko consideration argument the NDA breakdown already flagged. The legal ground under that clause just got even shakier — worth holding onto when the anxiety creeps back.

Do not sign Jacob's new contracts. Confirmed by Max's stepdad.36-month non-solicit, content/portfolio rights grab, $250 "bonus" — that's not gold handcuffs, it's cheap painted plastic. The lawyer's read was plain: don't sign any of it. And the old NDA actually favors you more than the new package would, so you're not "missing out" by walking from it.

Max's stepdad is filing the LLC + S-Corp this week.You're going to their house tomorrow for the week. The entity gets done while you're there. That was the long-pole step in the roadmap — it's compressing from weeks into days. Bring your DBA name with you when you sit down with him.

The suite at $1,580/month is the working choice — Vagaro included.Wi-Fi, laundry, state-board clearance, 24-hour access, security, and Vagaro all bundled in. The one real catch is the two-year lease — that's the only meaningful drag left to think through. If the lock-in feels too heavy, the backup salon guest-spot is your alternative — that owner already told you you'd probably make more money outside her building anyway.

The announcement playbook is the mass-text + transition post — but lawyer-cleared first.Arvin's templates are below. The "mass = protection" logic is exactly right: the NDA restricts relationships with the salon's clients, so a general blast to everyone in your phone reads as a life update, not targeted solicitation. Customize for your voice, confirm your booking flow (Vagaro link, DM, or text-back), and run the final wording past Max's stepdad before anything goes out.

Content shifts to you, not your clients.People don't book your clients — they book you. Behind-the-scenes of the hair factory in your living room, Aaron sorting hair, sourcing trips, the Chinatown hardware-store ponytails, you explaining density matching with two ponytails in your hand — that's the content. Be clear, not clever. The James Charles parody is fun, but if it slows down what people actually need to know (where you are, how to book), simple wins.

When you talk to Jacob to return his stuff: stay in the present.Keys, work phone, business credit card — hand them over. If he tries to drag the conversation into the last four years or how much you both gave each other, redirect: "I'm not here to talk about the past — I'm just here to return this." Don't deflect into the relationship; don't apologize for being terminated; don't disparage him online afterward. Keep your peace and your reputation.

Still Working Through

The two-year lease commitment.The suite is right, Vagaro is right, the price is right. The two-year lock is the only piece that needs a real decision. Run the numbers: can the 5 booked clients + the inbound from the mass text plausibly cover $1,580/month for 24 months? If yes, sign. If no, the backup salon is the bridge.

The exact wording of the transition post + mass text.Drafts are below. You customize for your voice this week, we run it past Max's stepdad, then it goes out. Don't post or text anything announcing the move until that sign-off is in.

Whether Aaron becomes a formal part of the operation now.He's already in your living room sorting hair. The rent-help + inventory-flip arrangement we sketched still makes sense — the question is timing. Soft-formalize this month (he assists, you split nothing yet), tighten the terms when you sign the suite.

TikTok and YouTube as free advertising channels.While you have the time this transition gives you, post everywhere. Instagram is your home base, but TikTok and YouTube Shorts cost you nothing extra if you're already filming the behind-the-scenes content. Old ladies scroll TikTok and book extensions.

This Week

Click any step to check it off — your progress saves automatically.

Step 1Return Jacob's keys, work phone, and credit card cleanly.Have them ready in your bag so you can hand them over without fumbling. If he tries to relitigate the past, redirect: "I'm just here to return this." No deflection, no apology, no shit-talk afterward.
Step 2Lock your DBA name and bring it to Max's stepdad.Whatever name you'd put on a building one day. Quick check that it's available in PA, then hand it to him for the LLC + S-Corp filing.
Step 3Have Max's stepdad file the LLC + S-Corp this week.This is the unlock for everything downstream — bank accounts, payroll, the suite lease in the business's name. Do it while you're at their house. Confirm the turnaround time.
Step 4Have him review the old NDA + the unsigned new contracts.Especially the no-contact clause and the new content/portfolio grab. Get his clear read in writing if possible — that's your shield for the announcement.
Step 5Decide on the suite (or commit to the backup salon).Run the numbers on the two-year lease one more time. If yes, sign. If no, lock the guest-spot arrangement so you're not in limbo when the booked clients arrive.
Step 6Customize the transition post + mass text for your voice — and confirm your booking flow.Drafts are in the resource below. Pick your booking flow before you finalize: Vagaro link, DM reply, or text-back. Then send to Max's stepdad for a sanity-check before anything goes out.
Step 7Serve the 5 booked clients this month — they're your bridge.$10K cash this month is what funds the move. Show up clean for each one, capture quiet behind-the-scenes footage, ask each for a referral if it feels natural.
Step 8Shoot 3–5 behind-the-scenes pieces this week (don't post the move yet).The Chinatown hardware-store ponytails, Aaron sorting hair, you explaining density matching with two ponytails in your hand, a green-screen "this is why I do extensions this way." Lead with the hook, be clear not clever. Hold the announcement post until lawyer sign-off.
All done this week. You moved through the hardest one. 💪

Your Announcement Templates

Step 6 · Customize, confirm booking flow, lawyer-check, then send

Two short templates to adapt to your voice

These were built by Arvin and me to give you language ready the moment the transition is real. Customize for your tone, swap the bracketed lines, confirm your booking flow, run the final wording past Max's stepdad, then post and send.

Transition social media post

Quick update on where to find me. I've moved out on my own and I'm taking [extensions / color / your service] clients at my new setup. Same me, same work, new home base. If you want to book or you have questions, drop me a DM here and I'll walk you through scheduling, pricing, and what to expect. I'll be answering DMs throughout the day.

Swap the bracketed service line for your own. Confirm whether the booking flow is DM, reply, or a scheduling link. Keep it factual. No commentary on the old salon.

Mass text template

Hey, it's [your name] — just letting everyone in my contacts know I've moved to a new setup. If you'd like to book or get info, reply to this text or DM me on Instagram (@your_handle). Talk soon!

The mass nature is the protection. Send to everyone in your phone, not a filtered salon-client list, so it reads as a general life update rather than targeted solicitation. Send as a single message blast, not individually.

Reminder we'll keep front and center: this is preparation, not legal advice — I'm your coach, not a lawyer. Max's stepdad reviewing the final wording before you send is the gate. Don't post the social version or hit send on the text until that sign-off is in.

Your Independence Setup

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The bigger build toward your own suite. Most of these accelerated this week — check things off as they finish.

LLC + S-Corp filed (Max's stepdad, this week).Filed under your DBA name. This is the foundation — nothing else can start until the entity exists.
CPA hired to file the S-Corp correctly and put you on payroll.Once the entity is filed, find a real CPA by referral. They handle the S-Corp election follow-through and payroll so you don't get hammered at tax time.
Open your four bank accounts.Business checking, business savings, business-tax savings, and operating savings. Once the EIN is issued you can open all four in one trip.
Read Profit First for Salons and set your pay-yourself percentages.Set the splits once with your CPA, then every payment auto-routes correctly.
Finish the essential tool + supply list.Keratin (~$400), one bonding press, only what the booked clients actually need. Vagaro is already covered if you take the suite. Build inventory by demand, not impulse.
Sign the suite lease (or commit to the backup salon).$1,580/month single room with Vagaro included if you can carry the 2-year commitment. Otherwise the backup salon guest-spot keeps you operating without the lock-in.

If You See an Attorney for a Second Opinion

Reference · For Max's stepdad or a PA employment attorney

Questions worth a focused meeting

Max's stepdad is your primary review — these are the questions that get the most value out of the conversation. Hand him the NDA, the unsigned new contracts, and this list.

  1. Is the old NDA the only restrictive document I'm bound by? Does the "entire agreement" clause matter here?
  2. I signed the old NDA in March 2024 while already employed. If I got no new consideration, is the restrictive covenant unenforceable under Socko v. Mid-Atlantic?
  3. Does the no-contact clause's indefinite duration and missing geographic limit make it unenforceable, or will a court narrow it?
  4. Now that I was terminated (not resigned), how does that affect enforceability against me?
  5. Are my clients' identities and contact details legally protectable, or are they general knowledge and personal relationships I'm free to use?
  6. Is the mass-text-to-everyone-in-my-phone + general public post approach safe? Any wording you'd change?
  7. The unsigned new contracts — anything in them that could still bind me, or am I clear by not signing?
  8. What's my exposure under the indemnification and attorney-fee clauses if they sue and I lose? If I win, can I recover fees?
  9. Should I document the termination in writing (asking Jacob for the reason in an email) to protect myself?
This is preparation, not legal advice. The encouraging parts (no exit fee, no real non-compete, real doubts about the no-contact clause, termination strengthens your position) are reasons for cautious optimism — confirm with the attorney before you act.

What I'll Send You

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My side of the work this week.

The two templates as a clean one-pager.Transition post + mass text in a format you can edit, customize for your voice, and forward to Max's stepdad for review.Download .docx ↓
Your behind-the-scenes content shot list.Five categories of setups to film this week (hair-factory, your space, casual on-camera talks, Q&A prompts, personality) — setups only, no hooks yet, while you finish the BTB pre-work.Download .docx ↓
Updated independence roadmap.Rewritten for the compressed timeline — open by mid-June if you take the suite, operating immediately if you take the backup.Open the roadmap →
DBA name brainstorm prompts.A short set of prompts to help you land on your DBA name fast — so it's ready when you sit down with Max's stepdad.Download .docx ↓

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