Coaching with Krista

Week 8 · The Website Week

Week of July 8, 2026 · from our call this week

Studio

That Bissh Studios, LLC

Philadelphia · The Diamond District

This week's win

98 lead taps in six days from your MTM-style content sprint.

Zero form-fills — which is a website problem, not a content problem. That's this week's fix.

Week 8 progress

0 of 0

What we decided on the call

The website is the priority

Your $2,200+ clients need a place to check you out that isn't a Vagaro booking page. Site becomes the ONE link everywhere — bio, TikTok, YouTube, Google Business.

Website

Cost = $10/month, not $10K

Herb rebuilt bleachreno.com with Claude. Krista's Behind the Brand landing page is 100% Claude. You'll do the same with Netlify hosting once your branding is dialed in.

Website

Content cadence recalibration

3 posts a day, 6 days straight is MTM's model with a TEAM. Solo, that's burnout. Krista's ceiling: 1 post a day, 6 days a week. Consistency > volume.

Content

Client audience > stylist audience

At $2,200 an install, your reach has to be clients. Better at explaining to clients = hairstylists trust and share you. Don't try to be MTM for stylists.

Content

New client form gets a redesign

Current form asks for medical history before rapport. That's backward. Medical goes to consult; intake stays short and Misdirection-aligned.

Form

Aaron owns Google Business

Krista's #1 unlock at Bleach Reno for the rich/older client. Post daily on Google like Instagram. Google rewards profiles that post — nobody in Philly extensions is doing this.

Aaron's task

LA in September is locked

Lex Master collab confirmed. Alexi Bishop shadow — maybe. PJ to BTC via the JB Hunt granddaughter — Krista's advice: yes to the trip, careful about long-term entanglements with any brand.

Travel

Your audience is clarified

Women who've been GASLIT about their hair — told the diagnosis is their body, face, thinning, when it's actually their hair, and it can be fixed. Misdirection lens applied directly.

Brand

SOP + Handbook stay in background

Voice-riffing continues on your own pace — no new deadline pressure. Website is what needs your attention this week.

Ongoing

Still working through

Being scouted — what to accept, what to decline

The PJ to BTC. The Alex Pardo shadow. Future MTM invites. Krista's frame: yes to individual trips and single collabs. NO to anything that ties your brand to theirs long-term unless you'd genuinely want that relationship in 3 years.

Alex Pardo review — the 2005 Bad Girls Club energy

Reality-TV-style hair review is a compelling concept if you actually go to LA and see her work in person. Fits your Misdirection lens. Doesn't require attacking her — just naming what her clients don't know.

The 5-year plan (hair → education → merch)

Aaron trains up, takes clients; his assistant trains up, takes clients; you and Aaron both move toward education/content revenue. Dream big, but this week focus on the website.

Kajabi BTB access codes

Krista is still troubleshooting the signup flow. She'll let you know when it's unlocked.

Max's stepdad legal review

All PA contracts (Employment / Deposit / Waiver) are still DRAFT status pending his review. Not blocking anything urgent.

This week — check as you go

Branding meeting with your designer. Lock the three fonts (bold title / subheading / body), the color palette, and pick the photo concepts (including the naked-with-hair-wrapped hero shot if it lands as a hero shot).
Voice-riff Section 1 of the Website Framework — the mission line. This is the one-sentence hook that opens the whole site. Try it three ways in the audio.
Voice-riff Sections 2–5. Your bio, Aaron's bio, "why book with me," and what clients are paying for at $2,200. The identity + differentiation half.
Voice-riff Sections 6–10. Testimonials, gallery notes, the application form, what visitors should feel, and everything else. The proof + practical half.
Read the New Client Form Redesign doc and voice-memo your reactions. Where you fight the cut, where you'd add. Krista finalizes from your audio.
Aaron: start the Google Business Profile setup. Steps 1–2 (claim + fill in fully). Verification video may take a beat — postcard fallback is fine.
Recalibrate content cadence: drop to 1 post a day, 6 days a week. Client-focused (not stylist-focused). Track how the numbers shift.
Run the Competitor Audit Prompt on ONE competitor. Start with Esther. Take screenshots of her last 10 posts, paste the prompt, save the audit.
Fill out Bleach Reno's client form as a reference. Krista sending you the link — do it as if you were a real client, notice what you feel filling it.

Things worth remembering

Consistent is better than volume. Three posts a day, every day, is definitely a recipe for burnout. Krista, on the MTM cadence trap

The better you get at explaining things for clients, the better hairstylists will trust you and share it. Krista, on why client-first content beats stylist-first

You've been diagnosed with everything except what actually needed to change. Draft mission line, Misdirection applied to your client's real life

That's how they were getting so many clients at my previous place — Google. And they wouldn't explain it to me. Krista, on Google Business Profile as the unlock

Yes to the trip. Careful about long-term entanglements. Krista, on the PJ to BTC and everything that comes after it

Your website becomes your link. Not the Vagaro page. Krista, on where the funnel actually lives

What I'll send you

Website Framework + Voice Riff Guide — ten sections to riff on, same method as SOPs and handbook.
Download
New Client Form Redesign — cuts, keeps, opening paragraph, two-stage option.
Download
Google Business Profile Setup + Daily Posting Playbook — Aaron's task, verification workarounds included.
Download
Competitor Audit Prompt — paste-into-Claude prompt for auditing Esther, MTM, Jacob, anyone.
Download
Content Strategy doc (still current) — Misdirection framework + worked example carousels.
Download
SOP Framework v2 (background work — keep riffing at your pace)
Download
Handbook Framework v2 (background work — keep riffing at your pace)
Download
Trackers you already have — keep them running
Income Clients Inventory
PA legal drafts (still DRAFT pending review)
Employment Deposit Waiver

Previous weeks

Week 7 — SOP v2 chronological + Handbook v2 expanded prompts + trackers upgrade

Rebuilt SOP as full-day Install Day + Prep Day chronological narratives
Rebuilt handbook with 12 expanded riff clusters (culture, presentation, dress code reframed non-offensively, discipline structure, departure procedure, plus additions)
Enhanced Income Tracker with goal math; new Client Tracker; peak-method Product Inventory

Week 6 — Misdirection locked as brand identity

Three audiences defined; 2:1 client-to-stylist ratio; Hook → Middle → Resolution → CTA template locked
Two worked carousels: density matching, and the $2K expectations post

Week 5 — PA Waiver Form (Review + DRAFT)

Tayar v. Camelback compliance — ordinary negligence only, gross negligence carve-out included

Week 4 — PA Deposit Agreement (Review + DRAFT)

PA-specific consumer protection language; deposit forfeiture terms clarified

Week 3 — PA Employment Agreement (Review + DRAFT)

Socko v. Mid-Atlantic mid-employment consideration; DTSA whistleblower notice; Philly Sick Leave Ordinance

Weeks 1–2 — kickoff, NDA analysis, exit strategy

Termination from Parlor; That Bissh Studios, LLC formed; NDA analyzed under PA law